New common conventions

 agencies

My new common conventions are fairly similar to a drag queen interview, to represent the fashion industry my product will need to be strongly colourful and bold to express the vibrancy of the industry. Above I have linked a site that shows the types of conventions and agencies that can be used to distribute my product effectively and in a way that is cost-efficient. After scouting out options as an independent company if I was to partner with another distribution company that specialises in documentary distributions my two best options from an agency would be 'Doleep studios' and or 'Good Brother'.  

Why go with 'Good Brother' ?

ProsF

'Good Brother', has an overall rating of 4.9 out of 5; it works with 10-49 Employees that help with the distribution of the product. Their quality rating is 4.9 out of 5 which is an excellent rating. It was founded in 2012 meaning it has experience in their fields. They are also able to aid in getting the copyrighting of my product. They distribute to the biggest streaming service available, 'Netflix', they also distribute to GlaxoSMithKline, NBCUniversal and The Knot. Netflix is a huge market for my product as it has access to the widest audience with 213.5 million users. 

Cons

It is on the pricey side as the starting price is $25,000, this is an issue as i'd need sponsors and angel donations and fundraisers to be able to afford this after my expenses in marketing. The other issue is that the company is based in Brooklyn.NY which makes communication difficult as times would need to be scheduled to communicate and a lot of trust would be involved; the other issue with this is that they may only work in distribution in the US when my product is for an EU and British target audience.  

Why go with 'Doleep studios'?

Pros

'Doleep' has an overall rating of 4.9 with a quality rating of again 4.9. It is more affordable as their starting prices are $5000. The company has 10-32 employees working for them. It distributes to the second-biggest streaming service Amazon with 175million subscribers, Rotana, FLIR and ADNOC. Founded in 2007 they have more experience in the industry than 'Good Brother'.

Cons

The company is based in Dubai, United Arab Emirates, this again poses as an issue as they may not distribute my product in the EU and Britain. The company is based in a different time zone also makes conversation difficult to organise.   

My documentary includes a lot of common documentary conventions including, archival photographs, Voice-over narration, re-enactments, real people, introductory music etc. Breaking these conventions down: 

 Archival Photographs: Usually this is a convention presented in documentaries where they will use old photographs, newsreel, footage and possibly other footage from other fictional films. My documentary follows this convention by using photos of my contributor from when he was competing in 'El Maestros de la Costura ', it is secondary footage that is used to support a point or to give the audience a visual of an event, e.g a real-life crime documentary that uses young photographs of the victims or criminals.   

Voice-over narration: Voice-over narration is another common convention of documentaries, it occurs when you can hear the dialogue but the image being shown is of something else, the source of the image is not matching to the dialogue, we can hear the words but not see the person who is speaking, the words often match what is being shown in the visuals. In my documentary, we can hear the contributor talking while I present video footage of sewing and fabrics so that the audience gets a sense of the fashion industry.  

Re-enactment: Another common convention in documentaries is Re-enactment, this is where a documentary re-enacts and stages real events that actually happen or have occurred. Can include the person being discussed but more often than not they use actors to represent and play the parts. In my documentary, I re-enact a fashion show using an actor/contributor to present pieces of clothing. 

Real People: Documentaries often always use real people and their real-life stories, my documentary uses Lucas an up and rising fashion designer who is trying to create a title for himself, we are taken through his story of how he is where he is today. 

Introductory music: Much like most genres of film, documentaries use introductory music on its more vibrant subcategories such as food, drag and fashion. This is a film technique that allows the production company to set a tone for the film. My documentary follows the conventions of a fashion documentary introduction.