What is a campaign?

 A campaign is usually used to promote, it is a series of advertisements using different forms of marketing that share and deliver the same message and ideas to promote a business or event to a specific targeted audience. It can be presented in multiple different ways however they all share the same message or goal. An example of this would be Coca-cola they use multiple different strategies all over the world to sell the same product, throughout different seasons and different events. Examples of Coca-Cola's campaigns would be 'Uplifted Alex' (2017), Coca-cola banned together with EA games for an ad using Alex Hunter in an ad for the new release of FIFA 2018. The ad uses virtual technology to simulate Alex Hunter and a kid offering him a drink. This is a good example of how games can be used as marketing devices.

Another example of Coca-Cola's campaigns would include 'Share a Coke'(2011); Coca-cola is a brand that has been strongly built apon its universal use. To continue with this idea Coca-cola took its original branding and originally added popular Australian names on the bottles this later on turned into more global names and this allowed for Coke to turn into a social conversation as it was interactive to the buyers. In adds, they added the idea that it takes two people to open each other cokes-making the drink connective. This ad campaign was designed by Sydney's Ogilvy and Mather.

Another example of Coke's campaigns would include their Santa campaign, using photos of a Santa drinking a coke, this matched the Christmas season as well as was used in multiple different marketing forms such as billboards, busses, and posters, etc. 

Creating this product with these different types of marketization can create 'propaganda', which is what a brand wants to achieve as it gets people talking about the product and lures people into the consumption of the product, it is strategic as it also allows for 'pester power' as children will want something that corresponds with Santa, or a game. The timing of these Coke campaigns also allows for how effective it will eventually be. 

Warner Brothers and Belstone Pictures use different forms of  Promotional campaigns as they are both on very different budgets. Warner Brothers for Wonderwoman advertisement had a budget of 150 million dollars, which allowed them to have big promotional advertisement opportunities, including Gal Gadot making an Instagram post using a WonderWoman filter, making the marketization interactive with the audience and allows them to be a part of the action. Warner Brothers Pictures also had the budget to create massive billboards globally hitting a wider range of their target audience. Warner Brothers Pictures also used toys /costumes, sponsorships such as Nascar, primers, trailers that include whole new shots to create a gripping piece and giveaways, etc. Using all these different methods and having the budget to do so allowed for wide attraction leading to profit being made when the film was created, considering Warner Brothers Pictures is also highly well known they already had a line up of fans who were prepared to watch the film. Warner Brother Pictures could also pay for the rights to use a pre-known character allowing for a pre- existing fan base.

Belstone pictures however are not as well known and did not have the same material capital to create as big of a scale campaign, so therefore they could not create as big of a build-up of anticipation for Tank 432 or Tucked, for their promotional campaigns they used posters and a trailer. Belstone Pictures being not as well known of a company meant they did not have a line up waiting and anticipating their new film instead they were more dependent on their sponsors. Tucked however had a bigger budget and allowed for wider-reaching marketization. Examples of their promotional campaigns : 

 

Music promotional Campaigns

There are different types of Promotion including Music Promotion Campaigns, music campaigns can also be marked in a large range of events and use of different types of media. Examples of these medias would be primarily music videos, other videos that promote the song, album covers, and artwork, tours, live appearances by the artists this can be at festivals or on radio shows, social media interviews with websites, newspapers, magazines, TV, radio, posters, etc. The idea of each of these different forms of promotion however is to deliver the same product or idea, in a music case it means selling the record label, the artist themselves in some cases who are investing money into these campaigns. The money goes towards their production budget for the video.  This is done to attempt to make their music sell and build the demand for their product and serves it sells. The money typically goes toward merchandise, the music actually getting recorded, tour tickets, and of course as previously stated the video itself. The label will remake its money hopefully through the number of streams it receives on different platforms, eg YouTube, Spotify, Apple Music, Radio, etc. If they license the music they can be paid for its use in TV shows, films, and video games and if they decide that these options may use their product without payment they will get free advertisement of their song. Example: 

In this music video Avicii advertises himself by using his logo multiple times throughout the music video in different locations, this makes the viewer remember his sign, and when that is seen they will refer back to Avicii as the artist.