Who is my target audience?

 My product has a relatively wide target of 18-34-year-olds as these are the age groups that are most interested in watching documentaries as I discovered in my research. This is a good target audience for me as it is people who are just discovering what work they are going to go into as well as understanding the difficulties of that work. If you are starting out in a given industry it is more beneficial to understand the industry. My content, however, is rated G as there are no elements of vulgar language it is predominately formal and therefore there is nothing inappropriate in this documentary that would require a higher age rating. 

- According to source link

According to the BBFC age ratings, my documentary would be suitable for a G rated audience. My audience would consist of mainly males who are interested in the fashion industry, however, it is also suitable for the female audience that is interested by the fashion industry. This documentary would be suitable for all genders and sexualities. My product will be able to target any economic background as it delves into the idea of starting out, from the perspective of Lucas who is from a working-class background which will attract the attention of people who have fashion aspirations in this economic position and therefore relate to the audience. My product is suitable for most ethnic backgrounds that either understand Spanish or English. 

BFI Research: 

Chronicle of a summer documentary, demographic ratings:

(IMDb images)

As we can see from this chart the most common ages that were revising this product was from 18 upwards and it was mainly enjoyed by males 18-29. 30-44-year-olds were the most likely to watch and review this documentary. This supports the chosen age and demographic of my target audience. 

The Assassination of Gianni Versace: 

This is another example of a popular documentary, the statistics showed also support my target audience. However in this case more females enjoyed the product than males with a rating of 7.8 within 18-29 and 30-44-year-olds, compared to males who rated it between a 7.5 and a 7.6. More males than females have reviewed this documentary.