I wanted my social media to account to be professional and represent the image of the production company. To do this I decided to create a Logo for the production company I invented(Youth Fashion Productions Documentaries) using Canva. I wanted a simple logo design that matched the conventions of other social media documentaries accounts E.G:
As you can see in the images above, the logos and icons used by big documentary channels are very basic, using a minimal colour pallet sticking to most commonly two different colours that represent their company. When creating my logo I wanted to keep this in mind and not go over the top with the logo I designed and decided to stick to a black and white colour pallet that solely says the name of the production company.
When creating my account I wanted to ensure that it highlighted the name of my production company, having the name and logo match I feel really accentuated the fact that this is my company and Young fashion is my documentary. I did not want to use my name publically therefore I changed the name to a sudo name 'Tiger'. I wanted to set the correct tone for my account and I believe that to match the conventions of the fashion industry I should have a quote represented by a major fashion influencer presented in my biography however I later changed this as I was not pleased with the overall statement of the production company. Instead, I matched my conventions to what other social media accounts of this genre were doing.
I decided to keep my hashtags as they are relevant to my content and expand my account by coming up as an option to follow if people are looking into fashion or youth content, this is more beneficial for my production company as it allows to reach to a wider audience targeting people who are likely to be interested in my content.
Targeting the right audience:
Fashion insiders:
Showcasing the designer's designs and announcing the documentary:
My next media was to post images of the contributor's designs creating his image as well as announcing the release of the documentary 'Young fashion' that is focused on him as a young designer in the fashion industry. My caption of the post starts with a hook into the stories of fashion before announcing the release of the documentary as this engages the reader of the post. In my caption, I announce my contributor's name as well as where he is from in terms of the fashion industry being ' El Maestros de la Costura' as this begins to present who the documentary is based off. I use multiple hashtags as this allows my content to spread to a wider audience that are interested in the sections that have been hashtagged this also makes my account easier to discover. In my captions, I also use emojis as a form of symbolic communication that presents the tone behind the words that have been written.
BTS(behind the scenes) :
Acknowledgement and engagement of other brands:
After setting up my account I decided that it would be beneficial for my account to start following influencers, brands and people with similar interests as this starts to attract the appropriate audience for my product. I followed influencers with an interest in the fashion industry such as 'Lailaloves' as influencers may look at my account and decided to create content on it expanding the reach to my target audience and pulls in more attention to my products. I decided to follow big fashion brands such as 'Chanel' 'Louis Vuitton' etc, as interacting with these big brands starts to allow me to attract my target audience of people interested in the fashion industry, as they will look at who is following these big companies and collect people with similar interests which allows me to establish my Production company and film as my account may come up as a suggestion to follow as my company shares similar interests.
When posting items on my social media account I wanted to ensure that I was using a mix media, starting off by presenting some fashion insiders such as presenting some of the colour palettes that are being considered for the next big fashion event, using elements like this allow my audience to feel a part of the behind the scenes and feel a part of the story. This makes the audience feel like they are part of an insider that is getting exclusive insights which creates the idea that they are more involved. This concept was also put into action with my A1 coursework.
My next media was to post images of the contributor's designs creating his image as well as announcing the release of the documentary 'Young fashion' that is focused on him as a young designer in the fashion industry. My caption of the post starts with a hook into the stories of fashion before announcing the release of the documentary as this engages the reader of the post. In my caption, I announce my contributor's name as well as where he is from in terms of the fashion industry being ' El Maestros de la Costura' as this begins to present who the documentary is based off. I use multiple hashtags as this allows my content to spread to a wider audience that are interested in the sections that have been hashtagged this also makes my account easier to discover. In my captions, I also use emojis as a form of symbolic communication that presents the tone behind the words that have been written.
Announcing the documentaries release:
I decided to post a photo of my Production companies logo as it accentuates the name and makes it clear to viewers, which gives publicity to the brand. For the caption, I decided to set the mood of what the production company will be releasing as well as prep my next post that announces the release of 'young fashion' of which I dated to be released the 10/12/2021.
As part of my mixed media, I also posted some images taken from behind the scenes of the shoot day, so that the audience can feel a part of the process and engage as well as interact with the product.
As part of my social media posts, I wanted to illustrate the focus of my documentary by establishing and gratifying some existing brands and events that have been displayed, using images that one of my family members had taken from the Paris Mugler Couturissime I was able to interact with the genre of my documentary and discuss opinions of brands design and fashion achievements establishing myself as a production company and possibly giving my production company some more content to document.
More BTS and set layout:
As part of my mixed media, I also posted some images taken from behind the scenes of the shoot day, so that the audience can feel a part of the process and engage as well as interact with the product. I also presented the set in black and white to tease my audience with the release making them more curious about how the final documentary will actually look.
Acknowledgement of the combination of art and design through film and photography:
As well as my other posts I also presented another image that represents the film side and the photography side of the fashion industry that links to my account as a fashion documentary account. This is a current event by Mugler which keeps with the overall tone of my documentary which is keeping up with the new fashion, Lucas as a young designer has to understand current themes which I believe should be presented in my social media account. This image has also been taken by a family member.
Full Instagram page:
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