Merchandise page /Website

 My Store /Website

My Merchandise web page : 

This is my merchandise page created using Canva, Shopify and Printful. 

Part 1: To make my merchandise page I set up an account with Shopify and then I added their web extension known as Printful which allows you to have templates for different items to be able to design from clothing to accessories. I chose a selection of items that are commonly used as merchandise options by similar documentary companies as you can see by my conventions research shown at the bottom of the post. 

Part 2: 

I decided to start off by designing a rucksack, I wanted to keep the design simple and advertise the production company. I kept my colour palette simple by matching that of the logo black and white. 

Part 3: 

I then I wrote and edited the project descriptions and added hashtags that describe the product such as - Documentary and Youth fashion. I then chose the stock images to present my product such as front images, side images and interior images. In my product description, I described what the product was made of as well as its criteria.   

Part 4: 

I then repeated the same process for different items as shown underneath. Underneath we can also see my product control page where finished products are stored. 

Part 5: 

After estimating the cost of my products I then went to check how they will be presented on the website, you can see this by the images shown below. 

Part 5.5 : Same steps as previously stated. 

Part 6: Same steps as previously stated. With the hoodie, I selected the embroidery option. 

Part 8:  In this section, we can see how I calculated the estimated cost of products as well as profit off of each product sold. For example, for the hoodie, it is sold for $54.07 and I make a profit of $15.31. 

Step 9: In total, I created 7 products in total as shown below, each sharing the same design and varying in value.  

Step 10:  After I designed all my products and verified that their pages were functional, I edited the website editing the opening page to match the conventions of a production companies page in my case I used a stock image of a man carrying a camera in black and white that matched the colours used on the products avoiding any clashing. 

Step 11: I reviewed how my website looked after altering the product display so that it was cleaner and showcased the products in a much clearer way. I was very happy with the final result as shown below. 

Step 12: Due to covid I believed a vital merchandise accessory to add was a mask as this makes the merchandise relevant to the current times. 

Example that follows similar conventions:

After looking at National Geographics Merchandise page I knew what I needed to do for my own, they use minimal colours and match their items to their logo to advertise themselves which is a convention I will be implementing into my own designs as it is simplistic and effective.